Readings in public finance / edited by Amaresh Bagchi. 1st ed.,New Delhi: Oxford University Press, Y 2005.

Keywords: finance, Public

Acc. No : 18971

Recommended by : Rasananda Panda

Titan: inside india's most successful consumer brand / by Vinay Kamath. Gurugram: Hachette, Y 2018.

Keywords: branding; marketing; India; clock and watch making; consumption

Acc. No : 18972

Recommended by : Tanya Shridhar (PGDMC 2017-2019)

The right time / by Danielle Steel. New York: Panguin Random House, Y 2018.

Keywords: women authors; fiction; romance; contemporary

Acc. No : 18974

Governing gender and sexuality in colonial India : the Hijra, c.1850-1900 / by Jessica Hinchy. Cambridge: Cambridge University Press, Y 2019.

Keywords: India; criminal Tribes Act of 1871; transgender people ; history ; 19th century; legal status, laws, etc

Acc. No : 18975

Recommended by : Sindhu Sahadevan (FPM)

Photography in India : a visual history from the 1850s to the present / by Nathaniel Gaskell and Diva Gujral. London: Prestel Publishing, Y 2018.

Keywords: photography; India; history

Acc. No : 18976

Recommended by : Nitesh Mohanty

Operations strategy / by Nigel Slack and Michael lewis, adapted by Mohita Gangwar Sharma. 5th ed.. Noida, Uttar Pradesh: Pearson India, Y 2019.

Keywords: production management; case studies

Acc. No : 18977

Recommended by : Subrat Sarangi

Operations management / by Norman Gaither and Greg Frazier. 9th ed.. New Delhi: Cengage Learning India, Y 2018.

Keywords: management

Acc. No : 18978; 18979

Recommended by : Subrat Sarangi

Exploring research / by Neil J. Salkind. 9th ed.. Noida, Uttar Pradesh: Pearson India, Y 2019.

Keywords: psychology; research; methodology; education; reference

Acc. No : 18980

Recommended by : Jay Trivedi

Fertiliser statistics 2017-18 (with CD)/ prepared by T. K. Chanda, Kuldeep Sati, Chanchal Soni, Rohit Chaturvedi and Fertiliser Association of India. 63rd ed.. New Delhi: Fertiliser Association of India, Y 2018.

Keywords: fertilizer industry; agriculture; India; fertiliser production

Acc. No : 18981

The power of a positive attitude: discovering the key to success / by Roger Fritz. New Delhi: Manjul Publishing House, Y 2019.

Keywords: employees; attitudes; psychology; success

Acc. No : 18982

Recommended by : Apurva Sanaria

Reignited 2 : emerging technologies of tomorrow / by Srijan Pal Singh. Gurgaon, Haryana: Penguin random House India, Y 2019.

Keywords: technological innovations; inventions; juvenile literature

Acc. No : 18983

Recommended by : Jay Trivedi; Keval Kumar

The indestructible brand : crisis management in the age of social media / by Venke Sharma and Hushidar Kharas. New Delhi: SAGE Publications India, Y 2017.

Keywords: business and economics; indutrial management; management science; organizational behavior; public relations; social media

Acc. No : 18984

Recommended by : Jay Trivedi

Go! : India's sporting transformation / essays by Rahul Dravid, Abhinav Bindra, Pullela Gopichand and others, edited by Nandan Kamath and Aparna Ravichandran. Gurgaon: Penguin Random House India, Y 2019.

Keywords: sports and recreation; general; sociology of sports

Acc. No : 18985

Recommended by : Santosh Kumar Patra

Mobile marketing in a week : build the ultimate mobile marketing system in seven simple steps / by Nick Smith. London: Hachette, Y 2019.

Series: ()

Keywords: internet marketing; mobile commerce

Acc. No : 18986

Recommended by : Washim Raja; Jay Trivedi

Direct selling success : from Amway to Jombies / by Randy Gage. New Delhi: Manjul Publishing House, Y 2019.

Keywords: direct selling; direct marketing; success in business

Acc. No : 18987

Recommended by : Apurva Sanaria

Leader's block : how great leaders recover after they stumble / by Ritu G. Mehrish foreword by Marshall Goldsmith. Gurgaon, Haryana: Penguin random House India, Y 2019.

Keywords: leadership; training; executive

Acc. No : 18988

Recommended by : Apurva Senaria

Leaders who changed the world / by Steven K. Cooper. Mumbai: Jaico Publishing House, Y 2019.

Keywords: leadershiip; biography

Acc. No : 18989

Recommended by : Apurva Sanaria

The business of managing emotions : a three-dimensional approach / by Manjiri Gokhale Joshi and Manjeet Singh. 1st ed.. New Delhi: Sage Publication India, Y 2018.

Keywords: work; psychological aspects; emotions; social aspects

Acc. No : 18990

Recommended by : Apurva Sanaria

Practical applications of HR analytics : a step-by-step guide / by Pratyush Banerjee, Jatin Pandey and Manish Gupta. Thousand Oaks: Sage Publications, Y 2019.

Keywords: personnel management; statistical methods

Acc. No : 18991

Recommended by : Apurva Sanaria

The forward-looking manager in a VUCA world / by Vikram Bakshi. New Delhi: Sage Publication India, Y 2017.

Keywords: business and economics; industrial management; management science; organizational behavior

Acc. No : 18992

Recommended by : Santosh Kumar Patra

The professional : defining the new standard of excellence at work / by Subroto Bagchi. 1st ed. Gurgaon, Haryana: Penguin House India, Y 2011.

Keywords: business and economics; ethics; professional employess; professions

Acc. No : 18993

Recommended by : Apurva Sanaria; Deepak Gopalakrishnan

The data-driven project manager : a statistical battle against project obstacles / by Mario Vanhoucke. 1st ed. New York: Apress, Y 2019.

Keywords: professions; careers; business management; leadership; market research; consumer behavior; careers

Acc. No : 18994

Recommended by : Apurva Senaria

How to have a happy hustle : the complete guide to making your ideas happen / by Bec Evans. London: Icon Books LTD, Y 2019.

Keywords: creative ability in business; entrepreneurship; success in business

Acc. No : 18995

Recommended by : Apurva Sanaria

Understanding sociology / by Margaret L. Andersen, Howard F. Taylor and Kim A. Logio. 8th ed. New Delhi: Cengage India, Y 2019.

Keywords: sociology; research

Acc. No : 18996

Recommended by : Apurva Sanaria

Strategic human resource management and development / by Ekta Sharma. Noida: Pearson Education, Y 2019.

Keywords: personnel management

Acc. No : 18997

Recommended by : Apurva Sanaria

A Gandhian affair : India's curious portrayal of love in cinema / by Sanjay Suri. Uttar Pradesh: Harper Collins, Y 2019.

Keywords: love in cinema; motion picture industry; India

Acc. No : 18998

Recommended by : Apurva Senaria; Nitesh Mohanty; Keval Kumar; Santosh Kumar Patra

How to fail : everything I've ever learned from things going wrong / by Elizabeth Day. London: 4th Estate, an imprint of HarperCollins Publishers, Y 2019.

Keywords: Day, Elizabeth; self realization; failure; self actualization; psychology

Acc. No : 18999

Recommended by : Nitesh Mohanty; Keval Kumar

Life after Google : the fall of big data and the rise of the blockchain economy / by George Gilder. Mumbai: Jaico Publishing House, Y 2018.

Keywords: Internet; security measures; high technology; california; blockchains; electronics commerce

Acc. No : 19000

Recommended by : Santosh Kumar Patra; Viral Nagori; Washim Raja; Pratibha Vinayak

Skin in the Game : hidden asymmetries in daily life / by Nassim Nicholas Taleb. New York: Penguin Books, Y 2019.

Keywords: risk; sociological aspects; risk taking; psychology; uncertainty; complexity

Acc. No : 19001

Recommended by : Santosh Kumar Patra; Keval Kumar; Apurva Senaria

HDFC Bank 2.0 : from dawn to digital / by Tamal Bandyopadhyay, foreword by Nandan Nilekani. Mumbai: Jaico Publishing, Y 2019.

Keywords: Puri, Aditya; HDFC Bank; history; banks and banking; financial services; India

Acc. No : 19002

Recommended by : Keval Kumar; Viral Nagori

Customer obsessed: a whole company approach to delivering exceptional customer experiences / by Eric Berridge. Hoboken, New Jersey: Jhon Wiley and Sons Inc, Y 2017.

Keywords: selling; computer programs; organizational change; consumer behavior

Acc. No : 19003

Recommended by : MD.Washim Raja; Patibha Vinayak; Rasananda Panda; Santosh Kumar Patra

Businessa analytics / by Sahil Raj. New Delhi: Cengage learning Pvt Ltd, Y 2018.

Keywords: commercial statistics; mathematics; probability and statistics; business intelligence

Acc. No : 19004

Recommended by : Apurva Sanaria; Wasim Raja

Criminal love? : queer theory, culture, and politics in India / by R. Raj Rao. 1st ed. New Delhi: Sage Publication India, Y 2017.

Keywords: political science; public policy; anthropology; cultural; social science; gay rights; India

Acc. No : 19005

Recommended by : Santosh Kumar Patra; Apurva Sanaria

Data science fundamentals for Python and MongoDB / by David Paper. 1st ed.. New York: Apress, Y 2018.

Keywords: MongoDB; computer science; big data; programming; scripting languages; python; general

Acc. No : 19006

Recommended by : Santosh Kumar Patra; Viral Nagori; Apurva Sanaria

Telly-guillotined : How television changed India / by Amrita Shah. New Delhi: Sage India, Y 2019.

Keywords: talevision; broadcasting; India

Acc. No : 19007

Recommended by : Keval Kumar; Santosh Kumar Patra

The non-conformist : memories of my father Balraj Sahni / by Parikshat Sahni foreword by Amitabh Bachchan. Gurgaon, Haryana: Penguin House India, Y 2019.

Keywords: Balraj Sahni; motion picture actors and actresses; India; biography

Acc. No : 19008

Recommended by : Apurva Sanaria

HBR guide to work life balance : set boundaries manage competing demands be present / by Harvard Business Review Press. Boston, Massachusetts: Harvard Business Review Press, Y 2019.

Series: (Harvard business review guides)

Keywords: work-life balance; quality of life; work and family

Acc. No : 19009

Recommended by : Apurva Sanaria

Contemporary project management / by Timothy J. Kloppenborg, Vittal Anantatmula and Kathryn N. Wells. 4th ed. New Delhi: Cengage India, Y 2019.

Keywords: contemporary project; organizing; leading; planning; performing

Acc. No : 19010

Recommended by : Apurva Sanaria

India moving : a history of migration / by Chinmay Tumbe, foreword by Arvind Subramanian. Gurgaon: Penguin Random House India, Y 2018.

Keywords: East Indians; foreign countries; migration; internal; emigration; India

Acc. No : 19011

Recommended by : Apurva Sanaria; Santosh Kumar Patra; Keval Kumar; Jay Trivedi

Digital intelligence : what every smart manager must have for success in an information age / by Sunil Mithas, foreword by F. Warren Mcfarlan. Gurgaon: Penguin Random House India, Y 2016.

Keywords: internet marketing; economy; information technology; knowledge management; economic aspects; industrial management

Acc. No : 19012

Recommended by : Santosh Kumar Patra; Viral Nagori; Jay Trivedi

What the economy needs now / edited by Abhijit Banerjee, Gita Gopinath, Raghuram Rajan and Mihir S. Sharma. New Delhi : Juggernaut Books, Y 2019.

Keywords: India; economic conditions; 1991; economic policy; economic history

Acc. No : 19013

Recommended by : Santosh Kumar Patra

Zucked : waking up to the Facebook catastrophe / by Roger McNamee. London: Harper Collins, Y 2019.

Keywords: Zuckerberg, Mark; influence; facebook; electronic resource; social aspects; political aspects; United States

Acc. No : 19014

Recommended by : Santosh Kumar Patra; Pratibha Vinayak; Keval Kumar; Washim Raja; Jay Trivedi; Viral Nagori; Dharun Kasilingan

Code halos : how the digital lives of people, things, and organizations are changing the rules of business / by Malcolm Frank, Paul Roehrig and Benjamin Pring. New Delhi: Wiley India, Y 2014.

Keywords: digital media; social aspects; information technology; social change; sociology; social history; social science

Acc. No : 19015

Recommended by : Viral Nagori; Keval Kumar; Jay Trivedi; Washim Raja

Strategic management :knowledge and skills for success / by Chris Jeffs. Thousand Oaks: Sage Publications, Y 2013.

Series: (SAGE course companions)

Keywords: military science; air forces; air warfare; organization; personnel management

Acc. No : 19016

Recommended by : Apurva Sanaria

Getting to the heart of leadership : emotion and the educational leadership / by Megan Crawford. London: SAGE Publications Ltd, Y 2009.

Keywords: educational leadership; psychological aspects

Acc. No : 19017

Recommended by : Apurva Sanaria

Pro Hadoop data analytics : designing and building big data systems using the Hadoop ecosystem / by Kerry Koitzsch. New York: Apress, Y 2019.

Keywords: Apache hadoop; computers; cloud computing; computer science; big data

Acc. No : 19018

Recommended by : Apurva Sanaria; Viral Nagori

Knowledge management : new horizons / by A.B. Kar. New Delhi: Viva Books Pvt Ltd, Y 2018.

Keywords: knowledge management; dynamics learning; conversion; problem solving; cultural context

Acc. No : 19019

Recommended by : Apurva Sanaria; Jay Trivedi

Clearing the digital blur: how organizations can transform themselves at the speed of digital / by Rajiv Jayaraman foreword by Sangeet Paul Choudary. New Jersey: John Wiley Sons, Y 2019.

Keywords:

Acc. No : 19020

Recommended by : Keval Kumar; Washim Raja; Jay Trivedi; Viral Nagori

Possible minds : twenty-five ways of looking at AI / edited by John Brockman. New York: Penguin Press, Y 2019.

Keywords: artificial intelligence; social aspects

Acc. No : 19021

Recommended by : Keval Kumar; Viral Nagori; Santosh Kumar Patra; Ashutosh Dutt

Breakthrough : how to harness the aha! moments that spark success / by Scott Duffy. California: Entrepreneur Press, Y 2018.

Keywords: success in business; inspiration; entrepreneurship

Acc. No : 19022

Recommended by : Apurva Sanaria

Excellence wins : a no-nonsense guide to becoming the best in a world of compromise / by Horst Schulze and Dean Merrill. Grand Rapids, MI.: Zondervan, Y 2019.

Keywords: customer services; customer relations; leadership

Acc. No : 19023

Recommended by : Apurva Sanaria

The connector manager : why some leaders build exceptional talent - and others dont / by Jaime Roca and Sari Wilde. London: Virgin Books, Y 2019.

Keywords: leadership; executive management

Acc. No : 19024

Recommended by : Apurva Sanaria

Super thinking : upgrade your reasoning and make better decisions with mental models / by Gabriel Weinberg and Lauren Mccann. London: Penguin Business, Y 2019.

Keywords: decision making; thought and thinking

Acc. No : 19025

Recommended by : Apurva Sanaria

Database benchmarking and stress testing : an evidence-based approach to decisions on architecture and technology / by Bert Scalzo. 1st ed. New York: Apress,Distributed by Springer Science+Business Media, Y 2019.

Keywords: computer science; databases; computer management; benchmarking

Acc. No : 19026

Recommended by : Apurva Sanaria; Santosh Kumar Patra; Viral Nagori

The making of star India : the amazing story of rupert murdoch's India adventure / by Vanita Kohli-Khandekar. Gurgaon, Haryana: Penguin Random House India, Y 2019.

Keywords: television broadcasting; economic aspects; star TV; firms; India

Acc. No : 19027

Recommended by : Santosh Kumar Patra; Subrat Sarangi; Pratibha Vinayak

Chanakya's view : understanding India in transition / by Pavan K. Varma. Chennai: Westland Publications Private Limited, Y 2019.

Keywords: India; politics and government; foreign relations; religion and politics

Acc. No : 19028

Recommended by : Keval Kumar; Santosh Kumar Patra

Resurgent India : politics, economics and governance / by Bimal Jalan. Noida, Uttar Pradesh: HarperCollins India, Y 2019.

Keywords: politics and government; economic condition; economic history; 21st century; India

Acc. No : 19029

Recommended by : Santosh Kumar Patra

The globotics upheaval : globalisation, robotics, and the future of work / by Richard Baldwin. London: Orion Publishing Group, Y 2019.

Keywords: employees; robotics; economic aspects; automation; globalization

Acc. No : 19030

Recommended by : Santosh Kumar Patra; Jay Trivedi; Subrat Sarangi

Small business management : launching and growing entrepreneurial ventures / by Justin G. Longenecker, J. William Petty, Leslie E. Palich and Frank Hoy. 18th ed.. New Delhi: Cengage India, Y 2019.

Keywords: smalll business; management

Acc. No : 19031

Recommended by : Apurva Sanaria

HBR's 10 must reads on negotiation / by Harvard Business Review Press. Boston, Massachusetts: Harvard Business Review Press, Y 2019.

Series: (Harvard business review guides)

Keywords: easy to read; material; negotiation; business

Acc. No : 19032

Recommended by : Apurva Sanaria; Kamal Joshi

HBR's 10 must reads on leadership for healthcare / by Harvard Business Review Press. Boston, Massachusetts: Harvard Business Review Press, Y 2018.

Series: (Harvard business review guides)

Keywords: health services; administration; leadership

Acc. No : 19033

Recommended by : Apurva Sanaria; Kamal Joshi

Talking to strangers : what we should know about the people we don't know / by Malcolm Gladwell. London: Allen Lane, Y 2019.

Keywords: social psychology; strangers; conduct of life; miscellanea

Acc. No : 19034

Recommended by : Apurva Sanaria

Spreadsheet modeling and decision analysis: a practical introduction to business analytics / by Cliff T. Ragsdale. 8th ed. New Delhi: Cengage Learning, Y 2019.

Keywords: management; operations research; decision making

Acc. No : 19035

Recommended by : Apurva Sanaria; Rasananda Panda

Granta : the magazine of new writing. 147, 40 birthday special / edited by Sigrid Rausing. London: Sigrid Rausing, Y 2019.

Series: (Granta, 147)

Keywords: literature; modem; collections; 21st century

Acc. No : 19036

Recommended by : Nitesh Mohanty; Keval Kumar

Business case analysis with R : simulation tutorials to support complex business decisions / by Robert D. Brown. New York: Apress, Y 2019.

Keywords: computer program; computer language; programming; management; information system; business planning; case studies

Acc. No : 19037

Recommended by : Apurva Sanaria; Viral Nagori; Subrat Sarangi

Stories of storeys : art, architecture and the city / by Gautam Bhatia. New Delhi: Sage Publications Private Limited, Y 2018.

Keywords: architecture and society; sociology, urban

Acc. No : 19038

Recommended by : Santosh Kumar Patra

How philosophy works : the concepts visually explained / edited by Marcus Weeks. London: Dorling Kindersley, Y 2019.

Keywords: philosophy; pictorial works; miscellanea; history; philosophers; literature

Acc. No : 19039

Recommended by : Apurva Sanaria; Nitesh Mohanty; Keval Kumar; Santosh Kumar Patra

Good charts : the HBR guide to making smarter, more persuasive data visualizations / by Scott Berinato. Boston, Massachusetts: Harvard Business Review Press, Y 2016.

Keywords: business presentation; audio visual; business economics; communication; meeting; strategic planning; chart; diagrams

Acc. No : 19040

Recommended by : Washim Raja; Viral Nagori; Subrat Sarangi

Great Big Agile : An OS for Agile Leaders / by Jeff Dalton. New York: Apress, Y 2019.

Keywords: software engineering; project management

Acc. No : 19041

Recommended by : Apurva Sanaria; Viral Nagori; Keval Kumar; Santosh Kumar Patra

The demon in the machine : how hidden webs of information are solwing the mytstery of life / by Paul Davies. London: Allen Lane, Y 2019.

Keywords: life; physics; popular works; computer science; nanotechnology; chemistry; biology

Acc. No : 19042

Recommended by : Rasananda Panda; Keval Kumar; Santosh Kumar Patra

Understanding Azure data factory : operationalizing big data and advanced analytics solutions / by Sudhir Rawat and Abhishek Narain. 1st ed. New York: Apress, Distributed by Springer Science+Business Media, Y 2019.

Keywords: microsoft azure; SQL database; computer science; microsoft; computer application; NET framework

Acc. No : 19043

Recommended by : Apurva Sanaria; Santosh Kumar Patra; Viral Nagori

A handbook of journalism : media in the information age / edited by V. Eshwar Anand and K. Jayanthi foreword by Daya Kishan Thussu. New Delhi: Sage Publication India, Y 2018.

Keywords: journalism; mass media

Acc. No : 19044

Recommended by : Keval Kumar

Leader shock ... and how to triumph over it : eight revolutionary rules for becoming a powerful and exhilarated leader / by Greg Hicks. New York: McGraw-Hill, Y 2004.

Keywords: leadership

Acc. No : 19045

Recommended by : Apurva Sanaria; Santosh Kumar Patra

Data analysis and visualization using Python : analyze data to create visualizations for BI systems / by Ossama Embarak. New York: Apress,Distributed by Springer Science+Business Media, Y 2019.

Keywords: computer program language; qualitative research; methodology; electronic books; case studies

Acc. No : 19046

Recommended by : Apurva Sanaria; Jay Trivedi

The Information society : an introduction / by Armand Mattelart, translated by Susan G. Taponier and James A. Cohen. London: Sage Publication, Y 2003.

Keywords: Information society; technology; computers and civilization

Acc. No : 19047

Recommended by : Keval Kumar; Santosh Kumar Patra

Understanding the music industries / by Chris Anderton, Andrew Dubber and Martin James. London: Sage Publication, Y 2013.

Keywords: music trade

Acc. No : 19048

Recommended by : Washim Raja

'Who is Bharat Mata?' : on history, culture and the idea of India : writings by and on Jawaharlal Nehru / edited by Purushottam Agrawal. New Delhi: Speaking Tiger, Y 2019.

Keywords: Jawaharlal Nehru; making of India; history; biography; India

Acc. No : 19049

Recommended by : Apurva Sanaria; Santosh Kumar Patra; Keval Kumar

The sponsor effect : how to be a better leader by investing in others / by Sylvia Ann Hewlett. Boston, Massachusetts: Harvard Business Review Press, Y 2019.

Keywords: mentoring in business; leadership

Acc. No : 19050

Recommended by : Apurva Sanaria

The innovator's DNA : mastering the five skills of disruptive innovators / by Jeff Dyer, Hal Gregersen and Clayton M. Christensen. Boston, Massachusetts: Harvard Business Review Press, Y 2019.

Keywords: creative ability in business; technological innovations; entrepreneurship

Acc. No : 19051

Recommended by : Apurva Sanaria

Decision based design / by Vijitashwa Pandey. Boca Raton: CRC Press Taylor Francis Group, Y 2019.

Keywords: engineering design; decision making

Acc. No : 19052

Recommended by : Apurva Sanaria

The Agile Leader : How to Create an Agile Business in the Digital Age / by Simon Hayward. London: Kogan Page, Y 2018.

Keywords: leadership; business enterprises; employees; recruiting; personnel management

Acc. No : 19053

Recommended by : Apurva Sanaria

Myths of branding : a brand is just a logo, and other popular misconceptions / by Simon Bailey and Andy Milligan. London: Kogan Page, Y 2019.

Series: ()

Keywords: logos; symbols; branding; marketing

Acc. No : 19054

Recommended by : Jay Trivedi

Who wins in a digital world? : strategies to make your organization fit for the future / by MIT Sloan Management Review. Cambridge: The MIT Press, Y 2019.

Series: (The digital future of management)

Keywords: internet; social aspects; information technology

Acc. No : 19055

Recommended by : Apurva Sanaria; Rasananda Panda

Next-generation big data : a practical guide to apache kudu, impala, and spark / by Butch Quinto. 1st ed.. New York: Apress, Y 2019.

Keywords: spark; electronic resource; software; data processing; computers; big data; data minning; computer science

Acc. No : 19056

Recommended by : Apurva Sanaria; Viral Nagori; Subrat Sarangi

Team human / by Douglas Rushkoff. 1st ed. New York: W. W. Norton and Co. Inc, Y 2019.

Keywords: interpersonal relations; teams in the workplace

Acc. No : 19057

Recommended by : Apurva Sanaria

100 questions and answers about research ethics / by Emily E. Anderson and Amy Corneli. California: Sage Publication, Y 2018.

Keywords: social sciences; research; moral and ethical aspects; participant observation

Acc. No : 19058

Recommended by : Santosh Kumar Patra; Viral Nagori; Keval Kumar; Apurva Sanaria

Business development culture : taking sales culture beyond the sales team / by Alex Moyle. London: Kogan Page, Y 2018.

Keywords: organizational change; strategic planning; workplace; team; selling

Acc. No : 19059

Recommended by : Apurva Sanaria

Wild thinking : 25 unconventional ideas to grow your brand and your business / by Nick Liddell and Richard Buchanan. 1st ed.. London: Kogan Page, Y 2019.

Keywords: success in business; branding; marketing; consumer satisfaction

Acc. No : 19060

Recommended by : Apurva Sanaria

Podcasting marketing strategy : a complete guide to creating, publishing and monetizing a successful podcast / by Daniel Rowles and Ciaran Rogers. 1st ed.. London: Kogan Page, Y 2019.

Keywords: psychology; social psychology; podcasting; marketing

Acc. No : 19061

Recommended by : Jay Trivedi; Subrat Sarangi

The retail start-up book : successfully plan, launch and grow a business / by Rowland Gee, Danny Sloan and Graham Symes. 1st ed.. London: Kogan Page, Y 2019.

Keywords: industrial management; business and economics; management sience; organizational behavior

Acc. No : 19062

Recommended by : Subrat Sarangi; Jay Trivedi

Optimizing digital strategy : how to make informed, tactical decisions that deliver growth / by Christopher Bones, James Hammersley and Nick Shaw. 1st ed.. London: Kogan Page, Y 2019.

Keywords: business network; computer network resource; strategic planning; electronic commerce; organizational change

Acc. No : 19063

Recommended by : Jay Trivedi; Viral Nagori; Keval Kumar

Amazon : how the world's most relentless retailer will continue to revolutionize commerce / by Natalie Berg and Miya Knights. 1st ed.. London: Kogan Page, Y 2019.

Keywords: Amazon.com; electronic commerce; stoers; retails; firm; sales and selling; marketing

Acc. No : 19064

Recommended by : Nitesh Mohanty; Jay Trivedi; Pratibha Vinayak; Subrat Sarangi

Effective sales enablement : achieve sales growth through collaborative sales and marketing / by Pam Didner. London: Kogan Page, Y 2019.

Keywords: sales management; marketing

Acc. No : 19065

Recommended by : Subrat Sarangi; Pratibha Vinayak

Building digital culture : a practical guide to successful digital transformation / by Daniel Rowles and Thomas Brown. 1st ed.. London: Kogan Page, Y 2017.

Keywords: information technology; management; internet marketing

Acc. No : 19066

Recommended by : Viral Nagori; Keval Kumar

Machine learning using R : with time series and industry-based use cases in R / by Karthik Ramasubramanian and Abhishek Singh. 2nd ed.. New York: Apress, Y 2019.

Keywords: machine learning; computer language; artificial intelligence; open source software; computer programming; programming language

Acc. No : 19067

Recommended by : Apurva Sanaria; Viral Nagori; Subrat Sarangi

Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)/ by David Cancel and Dave Gerhardt, edited by Erik Devaney. Hoboken, New Jersey: Jon Wiley and Sons Inc, Y 2019.

Keywords: direct markting; online-marketing; social media; chatbot

Acc. No : 19068

Recommended by : Keval Kumar

Coherence : the secret science of brilliant leadership / by Alan Watkins. London: Kogan Page, Y 2015.

Keywords: leadership; management.

Acc. No : 19069

Recommended by : Apurva Sanaria

Data-driven business transformation : how to disrupt, innovate, and stay ahead of the competition / by Caroline Carruthers and Peter Jackson. Chichester, West Sussex: John Wiley Sons Ltd, Y 2019.

Keywords: information technology; management; statistical methods; organizational change

Acc. No : 19070

Recommended by : Viral Nagori; Keval Kumar

Get backed : craft your story, build the perfect pitch deck, launch the venture of your dreams / by Evan Baehr and Evan Loomis. Boston, Massachusetts: Harvard Business Review Press, Y 2015.

Keywords: new business; finance; management; organizational behavior; entrepreneurship

Acc. No : 19071

Recommended by : Apurva Sanaria; Nitesh Maohanty

Rituals for work : 50 ways to create engagement, shared purpose, and a culture that can adapt to change / by Kursat Ozenc and Margaret Hagan. Hoboken, New Jersey: John Wiley and Sons, Y 2019.

Keywords: employee motivation; work; psychological aspects; corporate culture

Acc. No : 19072

Recommended by : Apurva Sanaria

Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout and Tim Calkins. Hoboken, New Jersey: Jon Wiley and Sons Inc, Y 2019.

Keywords: brand name products; internet marketing; customer relations; management

Acc. No : 19073

Social marketing : why should the Devil have all the best tunes? / by Gerard Hastings. Abingdon, Oxon: Routledge, Y 2013.

Keywords: social marketing

Acc. No : 19074

Recommended by : Viral Nagori; Keval Kumar; Subrat Sarangi; Washim Raja

Exploring media research : theories, practice, and purpose / by Andy Ruddock. Thousand Oaks: Sage Publications, Y 2017.

Keywords: mass media; research

Acc. No : 19075

Recommended by : Santosh Kumar Patra; Keval Kumar

How people learn : designing education and training that works to improve performance / by Nick Shackleton-Jones. London: Kogan Page, Y 2019.

Keywords: employees; training of.

Acc. No : 19076

Recommended by : Apurva Sanaria

Successful employee communications : a practitioner's guide to tools, models and best practice for internal communication / by Sue Dewhurst and Liam FitzPatrick. London: Kogan Page, Y 2019.

Keywords: communication in management; organizations; business

Acc. No : 19077

Recommended by : Apurva Sanaria

Digital learning in organizations : help your workforce capitalize on technology / by Steve Wheeler. London: Kogan Page, Y 2019.

Keywords: employees; training of; computer-assisted instruction; organizational learning; information technology; management

Acc. No : 19078

Recommended by : Apurva Sanaria; Viral Nagori

Gamification for business : why innovators and changemakers use games to break down Silos, drive engagement and build trust / by Sune Gudiksen and Jake Inlove. London: Kogan Page, Y 2018.

Keywords: organizational change; gamification; organizational effectiveness

Acc. No : 19079

Recommended by : Keval Kumar; Darshan Trivedi; Viral Nagori

Marketing for cultural organizations : new strategies for attracting and engaging audiences / by Bonita M. Kolb. 3rd ed. New York: Routledge, Y 2013.

Keywords: business and economics; distribution; marketing; general; performing arts; museums

Acc. No : 19080

Recommended by : Apurva Sanaria; Keval Kumar; Santosh Kumar Patra; Subrat Sarangi

Event sponsorship and fundraising : an advanced guide / by Tom Lunt and Eva Nicotra. London: KoganPage, Y 2019.

Keywords: special events; management; marketing; corporate sponsorship

Acc. No : 19081

Recommended by : Washim Raja; Jay Trivedi

Ethical data and information management : concepts, tools and methods / by Katherine O'Keefe and Daragh O'Brien. London: Kogan Page, Y 2018.

Keywords: information technology; knowledge management; moral and ethical aspects; project management

Acc. No : 19082

Recommended by : Viral Nagori; Keval Kumar

Mobile and social media journalism : a practical guide / by Anthony Adornato. Thousand Oaks: Sage Publications, Y 2018.

Keywords: online journalism; study and teaching higher; United States; social media

Acc. No : 19083

Recommended by : Keval Kumar; Darshan Trivedi

Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi. Abingdon, Oxon: Routledge, Y 2011.

Keywords: law; physics; education; distribution; marketing; small business; management; entrepreneurship

Acc. No : 19084

Recommended by : Apurva Sanaria; Viral Nagori; Subrat Sarangi; Washim Raja

Media analysis techniques / by Arthur Asa Berge. 6th ed. California: Sage, Y 2019.

Keywords: mass media; methodology; criticism; massenmedian

Acc. No : 19085

Recommended by : Santosh Kumar Patra; Pratibha Vinayak

India in the Persianate Age : 1000-1765 / by Richard M. Eaton. London: Allen Lane, Y 2019.

Keywords: Mogul empire; history; India; 1000-1765

Acc. No : 19086

Recommended by : Shailendra Raj Mehta

Thy hand, great anarch! : India, 1921-1952 / by Nirad C. Chaudhuri. London: Chatto and Windus, Y 1989.

Keywords: India; history; 1919-1947

Acc. No : 19087

Recommended by : Shailendra Raj Mehta

Intimate speakers: why introverts and socially ostracized citizens use social media / by Biju P.R. New Delhi: Fingerprint! - Prakash books Pvt.Ltd, Y 2017.

Keywords: social media; social aspects; online social networks; social media addiction

Acc. No : 19088

Recommended by : Rasananda Panda

Reset: regaining India's economic legacy / by Subramanian Swamy. New Delhi: Rupa Publications Pvt.Ltd, Y 2019.

Keywords: India; economic policy; economic conditions

Acc. No : 19089

Recommended by : Rasananda Panda

The miracle morning: the six habits that will transform your life before 8AM / by Hal Elrod. London: John Murray Learning, Y 2017.

Keywords: self-actualization; psychology; conduct of life

Acc. No : 19090

Recommended by : Rasananda Panda

Marketing whitebook 2019-20 #iammarketer: purpose, personalisation and performance, scaling ideas that future proof businesses / by Business World. 15th ed. New Delhi: Business World, GBN Media Pvt. Ltd., Y 2019.

Keywords: marketing; India; handbooks, manuals; Indian marketplace; economy; consumer confidence; auto sector; consumer durables; education; finance; FMCG; e-commerce; media brands; digital tech

Acc. No : 19091; 19092

Recommended by : Shailesh Yagnik

Life reloaded : real-life stories curated / by Sanjeev Kotnala. New Delhi: Penman Books, Y 2019.

Keywords: professionals narrative real life story; ficton

Acc. No : 19093

Economic survey 2018-19 : volume 1 / by Ministry of Finance, Economic Division, Government of India. 1st ed. New Delhi: Oxford University Press, Y 2019.

Keywords: India; economic conditions; 21st centuryeconomy prospects; Statistics; economic policy 1991; State of economy; public finance

Acc. No : 19094

Economic survey 2018-19 : volume 2 / by Ministry of Finance, Economic Division, Government of India. 1st ed. New Delhi: Oxford University Press, Y 2019.

Keywords: India; economic conditions; 21st centuryeconomy prospects; Statistics; economic policy 1991; State of economy; public finance

Acc. No : 19095

Global perspectives on sustainable fashion / edited by Alison Gwilt, Alice Payne and Evelise Anciet Ruthschilling. New York: Bloomsbury Visual Arts, Y 2019.

Keywords: clothing trade; environmental aspects; moral and ethical aspects

Acc. No : 19096

Recommended by : Anjali P. S. (FPM)