About Us

What is KEIC?

KEIC is the Knowledge Exchange and Information Center at MICA. KEIC is a unique place for accessing knowledge and research in Strategic Marketing and Communication. It is an exclusive center dedicated to the collection, collation, and dissemination of knowledge and information on media, branding, advertising, marketing and communication. It has an effective information management system in place for efficient and uninterrupted information retrieval at any time.

What do we believe in?

  • Knowledge is Power.
  • Information is an important tool for decision-making, research, and education.

What do we do?

  • We serve students, faculty, researchers, and alumni of MICA with their knowledge and information needs.
  • We serve the advertising industry, market research agencies, marketers, media houses, and management institutes with their knowledge and information needs.
  • We keep MICA plagiarism-free and original.

How do we do what we do?

  • By providing a physical facility with an extraordinary and international user experience.
  • "KEIC online"- a portal that functions 24/7
  • Robust in-house collection of books, newspapers, dissertations, television commercials, non-book materials, case studies, print ads, and periodicals
  • Specialised online collections with
    • 33,187 Television Commercials,
    • 1,83,478 newspaper clippings on areas ranging from advertising, mass media marketing
    • 18,828 print ads
    • 4,029 student dissertations and summer reports.
    • Subscriptions to all major databases including ABI/Inform, ABC, ARF, Communication Arts, Crisil, EBSCO (Business Source Complete & Communication Source), Emerald Marketing e-Journals, EMIS, Economic & Political Weekly, Euromonitor International, HBP Cases, iBankLive.com, Indiastat.com, J-Gate, JSTOR, Luerzers Archive, Communication, and Media Studies Sage, and WARC.
    • Use anti-plagiarism software such as Turnitin to ensure the originality of the content produced.

What makes KEIC unique?

  • Delivering information ahead of time
  • Delivering more than needed
  • Deliver what our stakeholders are interested in and don't know
  • Staying ahead of times and technology
  • We foster an environment that enhances the reader/user experience


We do all the above with a smile and utmost humility.

We love what we do and shall continue to do it passionately.

We are always at your service.