How to Use Database
|
Database Name |
Database Type |
Subject |
|
ABC (Need Password) |
Numeric |
Circulations of Newspapers and Magazines |
|
ABI/Inform Complete |
Full-text |
Business conditions, Market trends, Management practice and theory, Corporate strategies and tactics, Competitive product information, Technology, Human Resource |
|
Advertising Research Foundation (ARF) (Need Password) |
Full-text |
Advertising Research |
|
American Academy of Advertising |
Bibliographic |
Advertising Research and Advertising Education |
|
Best Creative Work of CCC Students |
Full-text |
Best Print ads and television commercials created by MICA Crafting Creative Communications students |
|
Books Database |
Bibliographic |
Books with KEIC |
|
Business Source Complete EBSCO |
Full-text |
Management and related areas |
|
CarmaVideo Library (Need Passwrod) |
Research |
Research methodology related videos |
|
Coloribus (Need Password) |
Creative |
Campaigns |
|
Communication Source - EBSCO |
Full-text |
Communication and Mass Media |
|
Communication & Media Studies SAGE |
Full-text |
Communication and Media |
|
Communication Arts (Need Password) |
Creative |
Campaigns |
|
Crisil |
Numeric |
93 Catagories data (On India) |
|
Economic & Political Weekly |
Full-text |
Economics, politics, sociology, culture, the environment and numerous other disciplines. |
|
Emerald marketing E Journals |
Full-text |
Marketig Journals |
|
Emerging Market Information Service (ISI Emerging Markets) |
Full-text |
Economy Finance, Companies and Industries sector information |
|
Euromonitor International (Passport GMID) |
Full-text |
Market survey (India & Global) |
|
iBankLive (Need Password) |
Creative |
Campaigns |
|
Indiastat.com |
Numeric |
On India |
|
J-Gate available with fedreted search |
Full-text/Abstracts |
Subscribed E-Journals |
|
JSTOR |
Full-text |
Scholarly content in more than 50 disciplines |
|
Luerzer Archive (Need Password) |
Creative |
Campaigns |
|
MICA Archives- MICA Digital Library |
Full-text |
MICA's archival records such as announcement, programme brochures, newsletters, journal, magazines and many more |
|
MICA Faculty Publications-MICA Digital Library |
Full-text |
Publications (articles, papers, books, book chapters, case studies etc.) of faculty members, research team etc |
|
MICA In News- MICA Digital Library |
Full-text |
MICA related news items appeared in newspapers |
|
MIMI |
Numeric |
Market Potential Index,, Sectoral Index, 182 Variables Urban data (On India) |
|
Newspapers Clippings |
Bibliographic/Full-text |
Advertising, Mass Media, Marketing and related areas |
|
Non Book Materials |
CDs |
TVCs, CDs received along with books and magazines |
|
Periodicals |
Bibliographic: Abstracts and Indexes |
Advertising and Product Profiles |
|
Print Ads |
Creative |
Campaigns |
|
Questia Online Library (Need Password) |
Full-text |
Social Science & Humanities |
|
Radio Commercials |
Creative |
Campaigns |
|
Statista |
Numeric |
Socail Media, Ecommerce, Smartphone, Food Industry, Gaming, Film Industry (On India-Global) |
|
Students Dissertations |
Full-text |
1994 Onwards |
|
TV Commercials |
Creative |
Campaigns |
|
World Advertising Research Centre (WARC) |
Full-text |
Advertising, Marketing Communications, Case Studies, Consumers & Customers and Media Buying and Planning |