Welcome to Knowledge Exchange and Information Center (KEIC)

Welcome to KEIC - the hub of knowledge and information at MICA. Our extensive collection of books, databases, advertisements, and media archives makes us a valuable resource for students, faculty, and researchers. Click here to explore our library catalog and discover a world of information.

Resources

KEIC offers a multidimensional scholarly resources in Advertising, Communication, Strategic Marketing, Management, Economics, Leadership, Social Science, IT, Leadership and Humanities. The subscription to national and international scholarly journals and magazines, as well as access to e-books, e-journals, and databases, ensures that users have access to the latest research and information in their respective areas of study. The majority of the collection is available in the English language however, several books are also available in vernacular languages such as Hindi, Gujarati, Sanskrit, and French.

Electronic Databases

MICA KEIC (Library) has subscribed to the commercial electronic databases for there users. As per the users requirement KEIC has subscribed different types of e-database like Abstracts & bibliography, case studies, full text, and report & statistical.

The iBankLive is a special creative collection. They cover Television advertisements (TVC), Print Ads, Radio Jingles, etc.

It is accessible for the MICA community within the campus and off-campus through the Knimbus.

Address

Knowledge Exchange and Information Center (KEIC) MICA | The School of Ideas Shela Village, Ahmedabad 380 058. Gujarat. India.

Ask Us Anything