KEIC offers a multidimensional scholarly resources in Advertising, Communication, Strategic Marketing, Management, Economics, Leadership, Social Science, IT, Leadership and Humanities. The subscription to national and international scholarly journals and magazines, as well as access to e-books, e-journals, and databases, ensures that users have access to the latest research and information in their respective areas of study. The majority of the collection is available in the English language however, several books are also available in vernacular languages such as Hindi, Gujarati, Sanskrit, and French.
MICA KEIC (Library) has subscribed to the commercial electronic databases for there users. As per the users requirement KEIC has subscribed different types of e-database like Abstracts & bibliography, case studies, full text, and report & statistical.
The iBankLive is a special creative collection. They cover Television advertisements (TVC), Print Ads, Radio Jingles, etc.
It is accessible for the MICA community within the campus and off-campus through the Knimbus.
Knowledge Exchange and Information Center (KEIC) MICA | The School of Ideas Shela Village, Ahmedabad 380 058. Gujarat. India.
KEIC Operates 24 x 7 and closed on Public Holidays.
Visiting hours for vendors and visitors
Mon to Fri : 9 am to 6 pm
